The Chino Revived
"The Chino" the big pants brand, exploited and developed during 90's in Japan. Our global design and production team has revived this with new strategy in 2013.
Japanese Authenticity
We keep striving to create products without compromises and ensuring the quality of our products to meet and exceed the standards you would expect from a Japanese brand. Each collection is designed with exclusively developed or Japanese rare fabric including valued accessories like riri zipper and real nut button. Skillful pattern maker drew the beautiful and three-dimensional line based on updated body size data. Full piping finish inside together with the crotch lining that is rare as casual pants. AMF "hand stitching" onto side and front is another distinction. They are done by one of few Japanese skillful pants factory.
Valued products that are fully designed and produced under the made in Japan sensibility.
We began exhibiting at PITTI IMMAGINE UOMO in Italy, which represents the men's apparel industry since 2016.
